Incito - What Is Team Coaching and How Does It Work?

MAKE ME produced a series of videos for executive leadership development firm Incito.

The goal was to create content that both educated viewers and engaged potential clients. The videos combine interviews with the company’s founders, animation inspired by Incito’s visual identity, and documentary-style b-roll from a live workshop.

The result was a three-part video series used across social media to reach new audiences. It also provided Incito with a distilled articulation of their teaching philosophy, which is now used to support workshops, events, and client facilitation.

This project was done in collaboration with Gentle Lion Marketing.

Credits:
Directed by Eric Pauls
Cinematography by Michael Janke
Animation by Meghan Fenske
Sound Mix by Matt Daunecy
Camera Assistant Ava Wild