Backwoods is a unique company in the Alberta business landscape. Majority-owned by the Alexis Nation, Backwoods identity revolves around providing opportunities to indigenous youth.

The ask was to produce a high-end, mini-documentary that tells the story of Backwoods professional and anthropological ventures. Our pitch was to create a cinematic portrait of the company and its people, the work they accomplish and the down-to-earth social impact they strive for.

This project was directed by Michael Janke and created in partnership with the Agency Brookline Public Relations.