For the second year in a row, MAKE ME created the Kids Cancer Care Annual Video.

While Kids Cancer Care is widely known for its summer camp program, the goal was to tell a broader story, highlighting the full scope of their services and impact.

We did this by following three families who have accessed Kids Cancer Care programs, alongside the perspectives of three program volunteers. The result is a film that captures the organization’s work in a more complete and human way, speaking both to those in need of support and those looking to give it.

The video served as a key piece at the annual fundraising event and continues to drive donations. Additional content from the production was also developed into a series of social media campaigns.